Months of face coverings, social distancing, and chronic stress have moved trends to a pared down, laid back beauty with an enhanced focus on health. Valentino, Luis Vuitton, and Gucci all recently sent bare faced models down the runway showing off glowing, well hydrated skin, messy buns and playful tousled waves. Simplicity might become the new black and we hope it will become just as timeless! There is even a new expression, “skip -care” which refers to limiting beauty routines to just a few clean products, letting the skin breathe and returning to a more natural way of being and being seen.
Aveda’s Botanical Kinetics Serums could not have arrived at a better time! The new collection features three different serums with a few beautiful things in common. They are lightweight and absorb quickly and are best used just after gently cleansing. Like all Aveda products, they are safe, natural, vegan, and cruelty free. Each serum is contained in a beautiful, sturdy glass jar with a dropper to ensure the integrity of the stem cell ingredients and that the perfect amount is used each time- no wasting these precious plant powers!
Guests ask us often, “Do I really need a serum if I’m using sunscreen and moisturizer?” Not everyone chooses to use them, but everyone would benefit from them. The main purpose of serums is to gift your skin cells a higher concentration of beneficial ingredients specific to your needs and lifestyle. While the Botanical Kinetics serums are for all skin types, tones, and textures- there are a few things to consider when selecting the one that is right for you.
If you are going to spend a lot of time in air-conditioned spaces this summer, consume more than one caffeinated beverage in a day, experience dry skin or are noticing fine lines, the Intense Hydrator might be your best choice. Cactus fruit will retain your skin’s moisture barrier. Plant- derived hydrolaunic acid will plump your skin and reduce fine lines.
Are you working out, sweating, using a lot of sunscreen on your face, working or living in high pollution/ high traffic areas? Does your skin tend to be oily, shiny, or prone to occasional breakouts or blackheads? Are you experiencing unusually high stress levels? If so, we recommend trying the Pore Refiner Serum. Sweet Clover purifies and tightens pores and helps thicken the outermost layer of skin to protect from free radicals and pollutants. Beta Hydroxy acid from Wintergreen penetrates pores to break apart impurities and clear excess oils.
The Instant Luminizer is likely the most versatile serum of the group. Snow Lotus and Alpha Hydroxy derived from beets offer skin brightening, cell turnover, and exfoliation. Neroli and Cistus, added for their exquisite aroma, offer medicinal, antimicrobial and anti-inflammatory properties. If you work in healthcare or kitchen settings, are planning to continue wearing a mask for a while longer, experience redness, itching, or sun damage, suffer from facial pain, rosacea, or cystic acne or would like to reduce the appearance of scars- this is the serum for you!
If you are still undecided, no worries at all- you can experience all three of these powerful products during your next visit. We have samples placed throughout the salon for sampling and are happy to send you home with some try-me sizes!
We are so grateful for all of you and thrilled to be able to embrace you and see your beautiful faces once again. Mua!